Sure, a cup of California-grown coffee sells for about $18 a cup, but people are buying it. The niche industry is booming with no signs of slowing, and the state's farmers still can't meet demand.
Read more: https://www.npr.org/sections/thesalt/2018/02/16/585409126/eureka-california-grown-coffee-is-becoming-the-states-next-gold-mine?source=Snapzu
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