Why Apple doesn't need to sell more iPhones anymore

There's a common misunderstanding that if a company doesn't sell more of something, it means the product is a failure. Case in point: iPhone sales fell year-over-year, and because of it, people trotted back out the same old tired narrative that Apple is doomed...again. But for real this time! They claim the iPhone X is a failure because $1,000 is simply too expensive for a phone!
Read more: https://mashable.com/2018/02/02/apple-iphone-x-halo-effect/?utm_cid=hp-h-1?source=Snapzu