Friday 23 November 2018

Facebook Wants to Use Your Photos to Identify Your Family And Target You All With Ads

Facebook Wants to Use Your Photos to Identify Your Family And Target You All With Ads

Facebook filed a patent for technology that could target entire families with ads. The tech uses photos and various other data collected by the social network. In a patent filed last May and made public Thursday, the company describes a system enabled by "deep learning techniques" meant to identify groups of people living under the same roof and their relationships to each other. It uses image captions, hashtags, as well as ISP and search data to build a cache of information that's stored and later fed to its network of advertisers.
Read more: https://www.popularmechanics.com/technology/security/a25167871/facebook-patent-identify-entire-family/?source=Snapzu

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