If you’re in the US and it feels like you’ve been seeing more drug ads recently, it’s because you have. According to a study published Tuesday (Jan. 8) by researchers at Dartmouth College, total spending on marketing for condition awareness, health services, lab testing, and drugs ballooned from $17.7 billion annually in 1997 to almost $30 billion in 2016. The vast majority was spent by pharmaceutical companies on marketing prescription drugs—and the investment worked.
Read more: https://qz.com/1517909/big-pharma-spent-an-additional-9-8-billion-on-marketing-in-the-past-20-years-it-worked/?source=Snapzu
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