The biggest problem in marketing in the tech world today is that too many marketers do not know the first thing about marketing. Digital marketers — who, as marketers, really should be cynical enough to know better — have fallen into an echo chamber of meaningless buzzwords. First, the phrase “inbound marketing” was invented and popularized in the mid-2000s by HubSpot, a company that sells — of course...
Read more: http://snapzu.com/rawlings/everything-the-tech-world-says-about-marketing-iswrong
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