The secret life of a chugger: most of us are motivated by money, not charity

Fundraising is no different from sales, and the financial rewards can be huge. No wonder there’s a tacit acceptance of bad practice if we sign up enough donors.
Read more: http://snapzu.com/JazzofAllTrades/the-secret-life-of-a-chugger-most-of-us-are-motivated-by-money-not-charity