YouTube debuts a 6-second ad format you can't skip, so start working on your patience

We’re all used to that five-second countdown before the skip button shows up on a YouTube pre-roll ad. Soon, you’ll have to wait just one second more and watch a full, “snack-sized’ video with the company’s new ad format. Called Bumper Ads, the short videos last just six seconds each – unlike most YouTube ads today that typically range between 15 seconds to a minute. According to Google and YouTube, Bumper...
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