Burger King Jumps Into Snack-Brand Hybrids With Mac ’n Cheetos

Burger King, the restaurant chain backed by 3G Capital and Warren Buffett, will begin selling deep-fried sticks of macaroni and cheese encrusted in Cheetos-flavored breading, part of a trend toward blending fast food with well-known snack brands. The new product, called Mac ’n Cheetos, emerged from a partnership with PepsiCo Inc.’s Frito-Lay, the snack empire that owns Cheetos, Doritos, Ruffles and other chips. The move mimics the strategy of Yum! Brands Inc.’s Taco Bell, which introduced a taco with a Doritos shell in 2012.
Read more: http://www.bloomberg.com/news/articles/2016-06-22/burger-king-jumps-into-snack-brand-hybrids-with-mac-n-cheetos?source=Snapzu