Snapchat will fill the gap between your friends' stories with ads

This spring, Snapchat implemented auto-advance stories, letting users swipe right to quickly catch up with their friends' stories. Going forward, Snapchatters will begin seeing video ads—the aforementioned Snap Ads Between Stories—in between their buddies' messages. Ten test partners are in tow, including Universal Pictures, Paramount Pictures, Verizon, Procter & Gamble, Warner Bros. and Express. "We are spending a tremendous amount of time and investment with Snapchat," says Jim Hilt, CMO at Express.
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