Report: Ad tech (and the garbage #content it funds) is killing the web

Ad technology is ruining the web as dubious websites game traffic to take advantage of the algorithms the ad tech companies use to place ads, according to a paper out from Kalkis Research, a French research firm. News organizations, desperate for traffic, feed into the system by using systems such as Taboola and Outbrain which often link to these shell sites, the report says.
Read more: http://snapzu.com/gladsdotter/report-ad-tech-and-the-garbage-content-it-funds-is-killing-the-web