Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull ads from those sites. One campaign manager at a holding group media agency said a major automaker decided last month to stop serving ads in the news category in case the content didn’t align with the brand’s values. Then, after violence erupted in Charlottesville, Virginia, the agency blocked keywords including “Nazis” and “Charlottesville” in programmatic campaigns for the brand.
Read more:
https://digiday.com/marketing/brands-start-pulling-ads/?source=Snapzu
No comments:
Post a Comment