The Rise of the Fidget Spinner and the Fall of the Well-Managed Fad

Earlier this year, when Christine Osborne first realized that fidget spinners — those small devices that have, seemingly overnight, colonized playgrounds and classrooms — were going to become a huge hit, she felt a deep anxiety. This was surprising, because Osborne owns multiple toy stores in South Carolina. Twenty years ago, she would have greeted a new fad like fidget spinners with glee.
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