Essential is Bleeding Consumer Trust Before its Products Even Reach Customer Hands

Whenever a new device is announced, manufacturers make statements and promises — sometimes it almost feels as if the statements are meant to be forgotten, and the promises broken after everyone’s attention has withered. Blame can be put on both the manufacturer and the recipient (though only in part): the manufacturer for making a promise that they don’t intend to keep, and the recipient for mistaking a statement for an essential promise.
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