Customers protest after Loblaws demands ID before sending $25 gift card for bread price fixing

Loblaws is demanding some customers hand over personal information: either a copy of their driver’s licence or a utility bill, before they can collect their $25 gift card. The request has incensed many targeted customers who believe it's unwarranted.
Read more: http://www.cbc.ca/1.4569422?source=Snapzu