How DuckDuckGo Rode A Wave Of Post-Snowden Anxiety To Massive Growth

When it first launched, DuckDuckGo seemed like it couldn't possibly be serious. A tiny, Philadelphia-based search engine going up against Google? Indeed, its early growth was glacial, despite offering itself as a less invasive search engine that doesn't track your online behavior. But then history intervened: Two years ago, Edward Snowden blew the whistle on NSA spying and American attitudes about privacy shifted.
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