With 200M daily users, Giphy will soon test sponsored GIFs

Giphy, the four-year-old search engine for GIFs, is going to finally start testing monetization. According to a source close to the company, Giphy will begin testing sponsored GIFs within messaging experiences. This means that users who search for GIFs may be served a sponsored GIF within the messaging tab.
Read more: https://techcrunch.com/2017/07/31/with-200m-daily-users-giphy-will-soon-test-sponsored-gifs/?source=Snapzu