Apple started as a hardware company. Its first product was a kit: a box of hardware that customers had to assemble on their own. There was no software included. That, again, was up to the customer. But what eventually differentiated Apple was its user-friendly software that made the hardware disappear. Product design has always been a critical difference-maker for the company — the iPhone's capacitive touchscreen, the iPods simple elegance, the MacBook's slim profile — but as the company looks to the future, it's beginning to look more like a software company than anything.
Read more: https://media.thinknum.com/articles/the-moment-apple-shifted-from-a-hardware-to-a-software-company/?source=Snapzu
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