How to avoid product launch to fail?

You believe you have built an exceptional product that surely will amaze your prospects. Still, there are thousands of new solutions appear every day and all their creators have the same assumption. With such a big diversity it becomes difficult to stand out and be noticed, but well-prepared launch campaign has the power to make your product shine and grab people's attention.
Read more: https://www.linkedin.com/pulse/how-avoid-product-launch-fail-elizabeth-tishchenko?source=Snapzu