Turning the tables on cold callers

A man targeted by marketing companies is making money from cold calls with his own higher-rate phone number. In November 2011 Lee Beaumont paid £10 plus VAT to set up his personal 0871 line - so to call him now costs 10p, from which he receives 7p. The Leeds businessman told BBC Radio 4's You and Yours programme that the line had so far made £300. Phone Pay Plus, which regulates premium numbers, said it strongly discouraged people from adopting the idea.
Read more: https://www.bbc.com/news/technology-23869462?source=Snapzu