In 2013, Burger King announced that Daniel Schwartz, a 32-year-old Cornell graduate, was going to take over as CEO, complete with an annual salary of $700,000 and potential cash bonus of $1.5m. He never worked in a restaurant, didn’t climb the corporate ladder, and had only been with the company for 3 years. Seem crazy? The only crazy part is how much sense it makes. Here’s the backstory.
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