McDonald's franchisees say the brand is in a 'deep depression' and 'facing its final days'

McDonald's franchisees believe the brand is in a "deep depression" and could be facing its "final days," according to a new survey. "We are in the throes of a deep depression, and nothing is changing," one franchisee wrote in response to the survey by Nomura analyst Mark Kalinowski. "Probably 30% of operators are insolvent." Another wrote, "The CEO is sowing the seeds of our demise. We are a quick-serve fast-food restaurant, not a...
Read more: http://ift.tt/1MKmyOL