Tuesday, 27 October 2015

The History of Marketing Operations (Infographic)

The History of Marketing Operations (Infographic)

Marketing Operations is on the rise, with many companies turning to marketing ops teams to make their marketing efforts more efficient and effective. While Marketing Ops is still a relatively new field, its beginnings stretch back to the 1920s, and its evolution through different marketing disciplines provides insights into its importance, benefits, and increasing popularity. …
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