Saturday, 3 October 2015

Brand Loyalty Is for Suckers

Brand Loyalty Is for Suckers

Every year, when a new tech product is announced, the world divides into two kinds of people: people who line up to buy the New Shiny Thing, and people who rant about how New Shiny Thing sucks. Both of those groups of people are chumps. Loyalty to a brand—whether it’s love or hatred—is a poison that makes you stupid.
Read more: http://ift.tt/1OP8HIg

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