Has the Age of Neuromarketing Finally Arrived?

One could be forgiven for taking a skeptical stance to media stories about neuromarketing, given the surfeit of less-than-rigorous recent articles about the subject. Finally, though, we seem to be approaching the genuine article, thanks to the release of a pair of research papers on neuromarketing that offer clear signs of progress. Get ready for debates about what is and isn’t an appropriate use of an fMRI machine.
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